As consumers, it all just seems to work. we hop on our phone, type a few words into a search bar, and boom we are one step closer to getting what we want. But for a business owner, there is a little bit more involved in that process.
Small Business Website Must Haves
There is no doubt that not all websites are created equal. Like everything else we do online for your business, we must take the right approach. Which when it comes to a website, we must have the right info, in the right places, and in an easy to understand and navigate format that looks good on all devices!
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The Right Approach to Marketing your Business Online
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Google My Business Listing
If everything we do online is to serve and verify a business to the people and search engines, then the people and search engines need a cornerstone to base their decisions on. Google My Business(GMB) is that cornerstone for small and local business information online.
Business Listings and Citations
If Google My Business is the information cornerstone for a business, then why would we need to claim, update, and verify business info on any other site once we have done it on GMB?
Social Media and Community Websites
Facebook, Linkedin, Alignable, Yelp, Thumbtack, Zillow, Nextdoor, Homeadvisor and more are being used more and more by consumers during their search journey online. These sites are providing real value because they focus on connecting real people that have real problems to real companies that are local to them.
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