As a small business owner, do your digital marketing efforts feel draining, daunting, tedious, or just something you would rather not deal with? You could be following the wrong approach to marketing your business online.
As consumers, it all just seems to work. we hop on our phone, type a few words into a search bar, and boom we are one step closer to getting what we want. But for a business owner, there is a little bit more involved in that process.
There is no doubt that not all websites are created equal. Like everything else we do online for your business, we must take the right approach. Which when it comes to a website, we must have the right info, in the right places, and in an easy to understand and navigate format that looks good on all devices!
No matter what, people prefer to start with a referral-based search because their chances of hiring a good company are much greater that way.
Learn how a Search Engine gets information about your business and the one thing you can’t get wrong when it comes to the Internet and your business.
Are you looking for that one thing that will help you build a bulletproof online presence that serves and attracts customers? Read this post to rediscover the long-lost secret that makes it all work.
The right approach to marketing your business online is one that will set you free with clarity, purpose, passion, resiliency, and more.
An expert or master of anything is merely an expert or master of the fundamentals of that thing. Read about the five online tools that make up the fundamentals of serving and attracting customers online.
If everything we do online is to serve and verify a business to the people and search engines, then the people and search engines need a cornerstone to base their decisions on. Google My Business(GMB) is that cornerstone for small and local business information online.
If Google My Business is the information cornerstone for a business, then why would we need to claim, update, and verify business info on any other site once we have done it on GMB?
Facebook, Linkedin, Alignable, Yelp, Thumbtack, Zillow, Nextdoor, Homeadvisor and more are being used more and more by consumers during their search journey online. These sites are providing real value because they focus on connecting real people that have real problems to real companies that are local to them.
Did you know that 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations? And with Google revealing that reviews play a major role in positioning for the search results page(keyword rankings), there’s no denying that online reviews are important for business.