If everything we do online is to serve and verify a business to the people and search engines, then the people and search engines need a cornerstone to base their decisions on. Google My Business(GMB) is that cornerstone for small and local business information online.
If Google My Business is the information cornerstone for a business, then why would we need to claim, update, and verify business info on any other site once we have done it on GMB?
Facebook, Linkedin, Alignable, Yelp, Thumbtack, Zillow, Nextdoor, Homeadvisor and more are being used more and more by consumers during their search journey online. These sites are providing real value because they focus on connecting real people that have real problems to real companies that are local to them.
There is no doubt that not all websites are created equal. Like everything else we do online for your business, we must take the right approach. Which when it comes to a website, we must have the right info, in the right places, and in an easy to understand and navigate format that looks good on all devices!
Did you know that 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations? And with Google revealing that reviews play a major role in positioning for the search results page(keyword rankings), there’s no denying that online reviews are important for business.