Woman frustrated with her online presence

The Wrong Approach to Marketing your Business Online

So you own your own business, or perhaps you are just starting one.

And on one hand you have your business and on the other, there is this thing called the Internet.

But where do they merge and more importantly why?

The current thought is that on the one hand I have my business and on the other is the Internet.

And my business is here, which may or may not be doing good, and over there is the internet. And if I do this internet thing I am going to get more leads, calls, emails, inquiries, sales, customers, I’ll grow, expand, scale, dominate, and win.

Or, if I don’t do this, then my competitors will and I’ll lose out and my business will fail.

Not to mention, there are so many agencies, freelancers, consultants, and these funnel hacking marketing “gurus” shoving this message down your throat and pitching themselves as your only solution.

Which gets more complicated with all this talk of keyword rankings, SEO, ROI, PPC, content marketing, and everything in between.

My guess is that you are already well aware of all of this.

But, what is the focus in all of that? What is missing in that picture?

Your customers, your clients, the people your business serves and helps day in and day out, our friends, family and neighbors that have real problems, wants or needs.

The current focus is entirely on the wrong thing.

The current marketing pitch for why small business owners should use the internet is based solely on selfish desires. It says the internet exists merely to bring my business more leads and sales. It says, “how cheaply can I get this website up so it can start sending me leads”.

The Internet does not only exist to bring you more leads. In fact, people shouldn’t be looked at as leads, they are real people that live in the communities we all live in and love, they just happen to have a problem that your business can solve.

Effects of the Wrong Approach

When you’re following the wrong approach to marketing your business online, pretty much every effort becomes wasted and daunting, draining, tedious, and something you would just rather not deal with.

You become frustrated and irritated, even more so because some businesses seem to be having great success with the internet.

So you wonder, did I just miss the boat? Is it too late for me? I guess I’ll just stay over here and the Internet will be over there and well, whatever.

The Right Approach

Now, what happens when you follow the right approach to marketing your business online? What happens when you understand the intersection of your business and the internet?

All of a sudden, everything you do becomes super clear, focused, and done with purpose and passion.

All of a sudden your online presence is resilient, agile, and ready for anything that comes its’ way.

It’s solid, bulletproof, and adaptable.

All of a sudden, new advancements in web technology become something to celebrate and not run from.

All of a sudden, it all makes sense.

If if you would like some help understanding how this applies to your small business, feel free to reach out and start a relaxed, no-obligation, conversation about the intersection of your business and the internet.